Sunday, August 8, 2010

Sunday evening...

I have a mixed feelings about malls and something called as 'MALL CULTURE'. Sometimes i feel, this part of organized retail has elevated the standard of living of people. Sometimes i feel, choti-choti si dukane hi thik thi.

I seldom spent my Sunday evening, in a mall, simply looking at things, which i would never buy. But  'TOUCHING' a thing, feeling it,  gives a different pleasure (THE TANGIBLE EFFECT).

Today's evening was destined to be spent at a hypermarket. (We are not used to listening hypermarket, so for convenience i have written it as MALL). One more reason is my mom wanted to see it. (We have been living in tier-3 city and  MALL CULTURE has never been a part of our lives).

Some things which i pondered upon after visiting there:

1. People visit malls, like a flock of sheep.(people of all age groups particularly youth). I saw children taking the cart to places, and i remember, at this age, i was busy kicking a ball in a garden or playing some or the other outdoor games)

2. The consumer basket has changed its appearance. ( People were only interested in buying grocery and provisional items, as a part of regular shopping 10 years ago, but now crockery, furniture,apparels, luxury items have become a part of regular shopping)

3. The words which cause more footfalls for malls even during these monsoons, are 'SALE' 'OFF' 'DISCOUNT' 'OFFERS'.

4. When people visit a mall, the bucks spent are always more than planned budget.

5. One thing that i made my mom understand umpteen times this evening is; automatic stairs don't make you fall. But she didn't give me a damn. (Remember the post GENERATION GAPS)


6. My mom didn't feel tired at all, whereas i wanted to hit the bed as soon as possible. {When you experience something for the very first time, you feel excited and the level of excitement goes on decreasing each time (principle of marginal equity)};-)

7. The hypermarket was deprived of a corner dedicated to books, movies, music and art, the reason which makes people like me stay away from these kind of stores.

8. Specialty stores should be preferred for 'NOT VERY OFTEN BUYS' like items of electronics, furniture etc. The reason being number of varieties, sales and after sales service. I had a bad experience of buying an furniture item and an electronic item in a mall, for which the after sales service was poorest. (Note: the degree of comparison)

As I am writing this post, my mom's shouting from the kitchen ki agle Sunday phir chalenge. I hope, i remember this post of mine, when i think of visiting the mall next time (Learning: To spend a beautiful Sunday evening in a mall is one of the worst ways of CLOSING the weekend)

No comments:

Post a Comment